Red Baron is the pizza that dad, the little ones, and mom can enjoy together. Red Baron is a product platform targeting Mom’s that want to make everyone happy.
The frozen pizza retail market is very competitive, forcing The Schwan Food Company (TSFC) to be clear and specific in their target market. What industry(s) is the product or service a part of? A character shouts,” Save me some! No one does it like your mom!” Followed by a man’s voice recording saying the product attributes “crunchy on the outside and soft on the inside. Many people are gathered around the table, laughing and enjoying great food as more populate in the doorway discarding their delivery bags to join the party. Promotion- An image of a home whose drive-way is filled with delivery guys’ cars. Essentially, making the claim that Red Baron has better quality then delivery, but offered for a better price. In this ad, it is not about pricing it is about pizza that is better than delivery. Price- Upscale frozen pizza, with quality ingredients. Describe how the company/business used the four “P’s” to add value and/or promote the product or service.
